My name is Jennifer Brickwell, Director of Impactful Events Limited, an events management company that specialises in bespoke events, creating impact and influence. We cover a wide range of events from large corporate events, charity functions and special family occasions.
As a local business owner, it was a privilege to be asked to join the organising committee for the Woodley Business Festival. It is great to be part of a team who are contributing to the local business community by strengthening business connections and helping to create new business opportunities. My expectation is that the Woodley Business Festival will be an event that reaps many rewards.
To help you prepare for the festival I wanted to share my thoughts on what I believe are the key elements for a successful event.
A good event can reap many rewards. From a business perspective, it can promote your name and help people to connect with your brand. It provides an opportunity to make face-to-face connections and help to build relationships. It can also be an opportunity to fundraise and to increase awareness of a particular charitable cause.
Whether it is a business conference or a fundraising event, what are these key elements?
1. Consider the why, who, where and when of the event:
• Is there a market for this event?
• Is it relevant and interesting?
• Does it meet a need?
• Who is your event suitable for?
• What will their expectations and needs be?
• Choosing the right venue will have the largest impact on your event.
• You will need a good understanding of the budget, the number of attendees and type of event (e.g. formal/informal).
• Try an on-line venue finder tool as a shortcut to the best venue.
• The date and duration are key points. The venue will need to be booked well in advance (at least 6 months).
• It is worth exploring whether there are similar events on or around that date.
• Are the venue and the speakers, performers etc available?
2. Make sure you have given yourself enough time to organise the event. Planning your event early is critical- starting late is risky, no matter how big the budget.
3. Event content is critical so it is important to have a central theme and align the content with your audience. Make sure it is engaging, inspiring and relevant.
4.Throughout the event planning process, from venue selection to creating the website, make sure you set goals, think strategically and aim to exceed participant expectations. Then your event will be a success
And remember…. It always seems impossible until its done- Nelson Mandela
If you would like to discuss event management with me in more detail or explore how I can assist you with your event, please give me a call on 07866 865655 or email me at firstname.lastname@example.org